![]() These insights help them design the whole game according to their game players’ needs and expectations.īut the best success indicator comes with numerical values. Thanks to helpful insights from Smartlook, Vertigo Games can analyze game players’ behaviors and spot any problems that cause drop-offs in the Critical Strike funnels. With Smartlook, Vertigo Games saves 10-12 hours of their development time Whenever the QA team sees a high drop-off in one step of the funnel, they can immediately scrutinize the problem. ![]() Both the QA team and Product team use them to verify the functionality and gamer experience throughout the game.Īs there is no limit in the number of steps in each funnel, the teams can adjust the funnel length when they add new missions to the game. The most prominent feature for Vertigo Games is the 30- and 60-step funnel based on different events – tutorial, game start, game end, show offer, buy funnel, upgrade popups, etc. How do funnel analytics help Vertigo Games? This knowledge helps develop a game that’s fully optimized for its users. Heatmaps help the Product team view the gaming experience through the gamers’ eyes and understand where gamers click the most often. Start your free trial How do heatmaps help Vertigo Games? It’s important, as the better the gamer experience, the higher the number of daily and monthly active users will be.īut Vertigo uses other Smartlook features too. They are most interested in the recordings of new players – they check whether a gamer completes the onboarding guides.Īlso, they verify if gamers get a great first impression of the game. The Product team also watches players’ screen recordings. It lets them detect the problem, and it’s easy to reproduce the issue step-by-step and apply fixes. Screen recordings serve the QA team to monitor Critical Strike for any bugs.Īlso, when there is a complaint from a certain player, the team can easily check the recorded screens of that player. ![]() How do screen recordings help Vertigo Games? They literally can analyze their product through the end users’ eyes, with amazing results. ![]() Vertigo Games uses screen recordings, event-based funnels, and heatmaps to get to know the full gamer journey and gamers’ experience. Smartlook works in the background, so it doesn’t affect the gameplay or cause FPS issues. Vertigo Games reduced the number of bugs and provided their users with a swift mobile gaming experience Setting up Smartlook was fast, so the Product and QA teams started gathering insights in no time at all. The analytics tool lets them analyze Critical Strike and all in-app user behaviors. Smartlook adds an analytics layer to the Critical Strike mobile gameĪfter doing some thorough research, Vertigo Games decided to invest in Smartlook. With user behavior analytics, they would know how many gamers complete the onboarding guides, what are the bug sources, and at what point players encounter those problems.Īlso, Vertigo Games believed that a behavior analytics tool would help them improve their KPIs – gamers’ engagement, retention, and in-app monetization. Soon, Sinem and Hazal from the Quality Assurance team, realized they needed to invest in a mobile analytics tool that could help them dissect gamers’ behavior. A less-than-ideal situation.Īs a result, the development process was time-consuming and didn’t lead to any valuable discoveries. Vertigo didn’t have any mobile analytics tool in place, so in case of bug detection they were driven by guesswork and assumptions.
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