![]() The more aligned you are with your marketing, the better the customer experience. ![]() ![]() When a buyer comes to you and hears something different than what she’s read on your website, that creates a jarring experience and makes that person less likely to close. We think it will be well worth your time. I know how valuable your time is, and we wouldn’t ask you to give it up if it weren’t important. Here’s how our clients respond to their sales teams: In reality, their commitment will be pretty minimal: a 30-minute meeting every two weeks and some optional content review.īut if you want them to comply, you’ll have to address their objections. So, be respectful with their boundaries and explain the value of what you’re going to ask them to do. They know when prime selling time is, and they loathe to give it up. So, if you’re a marketing VP or a business leader looking to bring the sales team into the content production process, it’s helpful to anticipate their objections ahead of time so you’re prepared to get them on board. They’ve got quotas to hit and meetings to book, and they’re going to be skeptical about giving up their time to help with what they see as a marketing thing. They hold the key to making your content more in line with what your customers want.īut at the same time, your sales reps are busy. They’re the ones hearing the worries, questions, and concerns of late-stage buyers who are deciding whether to make a purchase or not. Your salespeople are the ones speaking directly to buyers every day. Your greatest content asset is your sales teamįor all their market analysis and insight, your marketing team is not your greatest content production asset. You’ll get authentic, buyer-focused content from the people who know them best - packaged with the finesse and skill of the marketing team.īelow, I’ll explain how we get our clients to shift their focus so they no longer see content as just a marketing thing. ![]() When you have this new mindset, that content comes from everyone, your output will improve drastically. Instead, think of your marketing team as the collectors and producers of content they get from everyone else: sales teams, customer service teams, product developers, you name it. Here’s a better way of thinking about it: While it’s true, marketing is generally responsible for producing content - that is, articles, ebooks, emails, videos, and similar materials - these are assets for your customers, and they shouldn’t be seen as belonging to just one department. And if you’re thinking this way, it’s only going to hold you back.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |